Target by Market

Choose the audiences that match your goal. Build reach where attention is highest, then launch.

Retail

Retail and convenience venues with broad demographic reach. Proximity to point of purchase and high weekly footfall support rapid reach.

Typical settings: superettes, convenience & local stores

Fitness

Focused, motivated and health conscious. 57% male, majority Gen X and Millennials. Frequent visits across the week deliver high frequency.

Typical settings: gyms & health clubs.

Hospitality

Cafés, quick serve restaurants and bars with mixed-age, social audiences. Natural dwell time in queues and at tables creates space for messages to be noticed and remembered.

Typical settings: cafés, bakeries, quick-service retsurants, take-away & bars.

Mechanical

61% male, strong Gen X and Millennial base. Captive dwell time high frequency visits for repeat exposures.

Typical settings: fuel stations & vehicle service centres

Medical

58% female, family-heavy audiences in trust-led environments. Longer dwell times and a receptive mindset support clear information and considered actions.

Typical settings: blood collection centres, medical centres, dental & pharmacy

Beauty

62% female, majority Gen X and Millennial in salons, clinics and day spas. . With hands often occupied,Shoptalk becomes the natural source of entertainment and engagement.