High frequency visitation from local community shoppers. The broadest age spread on the network, weighted toward women, reaching Gen Z through to Boomers in the places they already shop each week.

Typical settings: supermarkets, superettes, convenience stores and local retail.

Health-focused consumers on repeat weekly visitation. The youngest audience on the network, with Millennials and Gen Z making up 59% between them, and a female skew of 57%. People return two or three times a week, so frequency builds without additional spend.

Typical settings: gyms and health clubs.

Evening and weekend audiences in high dwell time venues. The largest footprint on the network, reaching a Gen X–led crowd in a relaxed frame of mind. Queues and table service create real dwell time, so messages get read rather than passed.

Typical settings: cafés, bakeries, quick-service restsurants, take-away & bars.

Daily commuter audiences with high frequency visits. The strongest male skew on the network at 63%, led by Gen X and Millennials. The same drivers pass the same screens on the same routes, delivering reach and frequency from a single buy.

Typical settings: service stations and forecourt convenience.

Captive waiting audiences in trusted health environments. An evenly split audience weighted to Gen X and Boomers, with the longest dwell time on the network. People are seated, unoccupied and already receptive to health and wellbeing messages, leaving room for detail a short spot can't usually carry.

Typical settings: medical centres, pharmacies, dental practices and blood collection centres.

A high female audience with a lifestyle and wellness focus. At 78% female this is the most concentrated audience on the network, led by Gen X and Millennials. Appointments run long and hands are occupied, so the screen becomes the entertainment rather than an interruption.

Typical settings: nail bars, hair salons, barbers, beauty clinics and day spas.