Patients in a medical centre waiting room with a Medtalk screen on the wall

Medical screen advertising in New Zealand

Healthcare mediapeople actually watch

Medtalk is New Zealand's healthcare screen network, reaching people across pharmacies, medical centres, pathology, dental and other healthcare environments nationwide.

177+ screens130,000+ weekly visits

National healthcare reach

A serious network,already at scale

177+Healthcare screens nationwide
130,000+People reached every week
NZ wideNational, regional, environment or venue targeting

The Medtalk difference

Attention first.Advertising second.

People don't enter a waiting room hoping to watch advertising. Medtalk gives them something worth watching first.

  • TriviaEasy to join in with
  • HumourLight, positive and G-rated
  • Useful healthTimely information from trusted sources

Contentearns the look

Advertising appears inside an experience people have already chosen to watch.


Why healthcare works

Time and attentionare already in the room

A waiting room is one of the last places in modern life where people sit still with nothing to fill the time. Medical has the longest dwell time anywhere on the Shoptalk network, and when a screen earns attention, a health message gets more than a passing glance.

2:38Average watch time across the wider Shoptalk network

Full networkRegionEnvironmentVenue


Where Medtalk lives

Healthcare audiences,nationwide

See every Medtalk location
  1. 01PharmaciesPharmacy Guild-related locations
  2. 02PathologyAwanui Labs and other pathology collection centres
  3. 03Medical centresGP clinics and community healthcare
  4. 04DentalDental practices and associated healthcare settings
  5. 05Specialist healthcareAdditional medical environments

Healthcare partnerships

Built with healthcare,not just placed in it

Partnerships with the Pharmacy Guild of New Zealand and Awanui Labs give Medtalk national healthcare coverage that can't be assembled site by site.

34Pharmacy Guild of New ZealandPharmacy locations
94Awanui LabsCollection centres

A screen on the wallisn't an audience

Back-to-back ads

People tune out when a screen shows nothing but advertising dressed up as entertainment.

Content that doesn't fit

Long or sound-dependent content loses the room before it starts.

Medtalk uses short, silent, uplifting content designed to earn attention rather than demand it.


What runs on Medtalk

Built forshort attention spans

Every item works silently and gets to the point quickly.

Trivia

Easy questions that invite people to play along.

Humour

Short, positive and suitable for every waiting room.

Health

Useful seasonal and local information from trusted sources.


What we will and won't run

Advertising that belongsin a waiting room

Medtalk is in healthcare spaces because the people who run them trust what appears on screen. Content is G-rated and silent. Advertising is capped at 40% of screen time, so the entertainment stays the main event. We decline anything that doesn't suit the environment, and we work within the Advertising Standards Authority's Therapeutic and Health Advertising Code.

Medtalk screen in a healthcare waiting room

Who should advertise

Reach people while healthis already on their mind

  1. 01Agencies and media buyers

    A national healthcare layer for a broader media plan.

  2. 02Pharmaceutical

    Prescription and consumer health campaigns, within ASA guidelines.

  3. 03Government and public health

    Vaccination, screening, education and behaviour change campaigns.

  4. 04Healthcare brands and insurers

    Products, services, providers and health insurance.

Buy ityour way

Buy nationwide, by region, environment, venue or time of day, or programmatically through Vistar Media. Tell us the goal and we'll build the plan.


Real screens

Real healthcareenvironments

These are Medtalk screens in the venues they run in.

Medtalk screen in the Connolly Medical waiting room
Connolly Medical
Medtalk screen above the counter at Naenae Pharmacy
Naenae Pharmacy

Ready to reachhealthcare audiences?

Tell us who you need to reach. We'll shape the network, targeting and timing around the campaign, and come back with a plan and a rate.

Jasmine KiihfussJasmine KiihfussKey Account Manager
Medtalk is Shoptalk, made for waiting rooms.